Why, What and How of Product Use.
When starting a new project we always stop to consider these three fundamental principals of delivering an easy to use mobile product.
Why?This involves the users motivation for adopting the product in the first instance. Whether it relates to a task they wish to perform, or to values and views which users associate with ownership and use of the app.
What?The what addresses the question of what can they actually do with the app. It's real functionality and what's required to meet the expectations of what the user needs it to do for them.
How?So how best we can deliver a product that meets all of the users expectations and delivers a meaningful experience for them to achieve their goals. We aim for a seamless, fluid experience that the user wants to repeat again and again.
